3 Things Your Commercial Roof Says About Your Business

Customers that approach your business first notice the appearance and condition of your building and property. Whether your business is located in a strip mall, bungalow, or other stand-alone building, even the parking lot and glass windows have to appear clean and presentable. Your roof is no exception. Here are three things that your roof silently communicates to your customers and clients.

1. You Care About Appearances
Pride of ownership shows best when your business premises are clean, repaired, and tidy. Your concern for the appearance of your business exudes confidence and competence and will make your customers feel you genuinely care about their patronage. A business owner that cares about appearances is committed to making sure customers are always satisfied.

Small details like smeared window glass, trash on the ground, weedy landscaping, and visible damage to siding, and roof shingles impact customers in a negative way. People may not approach your business at all if they feel the appearance of your building is a reflection of how you treat customers.

The condition of your roof sends a clear message to others, so make sure the roof is free from damage.

2. You Care About Your Product
Your product is your brand; something customers want to believe is valuable. Whether you sell cakes or repair bicycles, customers respond positively when you represent your product or service as superior in quality.

The condition of your property is an extension of your brand. A cluttered, dirty interior makes customers lose faith in your brand. Not only does a damaged roof appear to house an inferior product, but it can also literally create an inferior product. A leaky roof cannot properly protect your valuable inventory and business equipment from the elements.

Customers may feel like your brand is just as unimportant as that damaged roof above your head and go elsewhere.

3. You Care About Your Employees
Store appearance and condition implies you care about more than just your brand and your customers. Physical conditions often tell others how you care about those people you rely on to help present your brand and to serve customers. Your employees are an important part of your business too.

Consider the effects a leaky roof can have on a building and its employees. Any moisture present in the attic space may damage insulation and important HVAC equipment, which can negatively impact the quality of air and create temperature fluctuations.

Wet insulation encourages mold growth, which releases spores throughout a building via air vents. HVAC equipment at risk of damage experience more frequent repairs. Plus, poor roofing systems allow outside air to enter a building and lower its energy efficiency.

A roof in good repair helps create a clean, safe work environment for you and your employees. A great roof keeps out rain and moisture and helps better regulate interior temperatures. A clean, safe work environment makes employees feel happy. Happier employees are more likely to remain longer in your employ, perform better on the job, experience fewer sick days, and interact more positively with customers.

Your commercial roof is easy to inspect and repair whether it's inside a detached structure like a converted home or shares a roof with another owner. In fact, most repairs take place while your business stays open so you won't need to stop operations or close your doors.

Contact Econo Roofing if you're concerned about the condition of your commercial roof. Remember, a great roof reflects your brand and how you view your customers. Call us and ask how we can help change the appearance of your roof with repairs or even a complete change in roofing materials like tile or a synthetic single-ply.